An Antwerp-based advertising agency has just come up with a cool and innovative way to advertise an insurance company by combining iAd and newspaper print. For those who are not familiar with iAd, this is a mobile advertising service provided by Apple on their iPhone. I am not familiar with any other iAd that has taken advantage of this method to both (1) advertise and (2) install a free app on the iPhone. I did leave Antwerp some 24 years ago, but I guess it's kind of cool that the idea originated there.