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by Jehuda Saar
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Monday
Oct222012

No Speculation Zone...OK I'm lying

​Tomorrow Apple will holding what is expected to be the great iPad (mini) event. Just like with the introduction of the iPhone 5, a lot seems to be known about this new product. Spy photos of pretty much every part of this smaller iPad have been circulating around for weeks now, so not much is left to the imagination. And yet, some crucial things are not known yet:

  • What will be the product's name​ ?
  • What price points will it sell at ?
  • What sort of screen will it have ?
  • Will it have just WiFi or LTE as well ?

I won't speculate on much of the above. ​Others are much better equipped to do so. I will make one prediction though. No it won't be about the price. If Apple wanted to deal a death-blow to the rest of the industry, it would price the entry level model at $199. Even the Kindle Fire wouldn't survive that. But, hey, this is Apple we're talking about. Could they sell it at such a price and still make money ? I believe they could. Chances are the display will be non-retina. Apple have achieved economies of scale with the iPhone 3GS and the iPad2 that would enable them to go really low on this one. But they won't. We've heard rumors of prices hovering between $249 and $329. I have no doubt that even at those higher prices Apple will break sales records with these machines, but it won't be as "market-dominating" as pricing at below $200. 

No, my prediction is about something else entirely. Last January Apple took pains to unveil their iBooks strategy, and specifically the iBooks Author program that enables mere mortals to easily create beautiful textbooks for school and college going students. ​The main bottleneck for the success of that program was the price of the vehicle it required. Very few school districts could afford to buy large quantities of iPads for their students. So the tools were there, but the vehicle went missing. Until tomorrow. I believe that Apple will tout this new iPad category as the ideal school and college companion. I have a feeling much of tomorrow's presentation will focus on that particular function for this new device. Chances are they will introduce a new version of iBooks Author, and maybe even a new version of iBooks itself. 

Of course there will be other highlights: maybe a new retina 13 inch MacBook Pro, possibly a revamped Mac Mini, but in my opinion we should be paying attention to the iBooks move. Many people have had the vision of "a computer for every child"​ for years now, but this new iPad, whatever its name, could well bring this vision that much closer to reality.

 

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