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by Jehuda Saar
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Innovative Advertising

An Antwerp-based advertising agency has just come up with a cool and innovative way to advertise an insurance company by combining iAd and newspaper print. For those who are not familiar with iAd, this is a mobile advertising service provided by Apple on their iPhone. I am not familiar with any other iAd that has taken advantage of this method to both (1) advertise and (2) install a free app on the iPhone. I did leave Antwerp some 24 years ago, but I guess it's kind of cool that the idea originated there. 

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Reader Comments (1)

Excellent. Really innovative stuff. Loved that.

October 7, 2010 | Unregistered CommenterGuiltyFeat

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