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by Jehuda Saar
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What are they actually guilty of then ?


The Map App debacle reminds me of Antennagate: the last time everyone went crazy saying Apple had so dramatically screwed up, the game was over. A lot of noise for absolutely nothing. Then it was Consumer Report making a mountain out of a molehill: if you held your iPhone 4 just so (and you really had to make an effort to hold it THAT way), you could loose your connection. This time again it is mostly pundits and so called "experts" making a lot of noise for not much.​

Why do I say that ? Very simply: Apple HAD to release Maps, in its current form, and better now than later, or too late. ​And, yes, I agree, there are some problems with the new iOS 5 Maps App. That much is undeniable. But there are still problems with Siri as well, and what both these products have in common is the fact that they can ONLY be made better by getting millions of people to use them every day. So Apple HAD to come out with a product that wasn't all there yet, because what is happening right now is part of the process of making that product better. 

Let's be honest. Personally I have never used the old Maps app on the iPhone. I have been a dedicated Waze users for years now. ​So this change really doesn't affect me immediately in any way. I don't know why anyone would in fact have used the pre-iOS 6 Maps app at all, it didn't have turn-by-turn directions. But I do fault Apple for one thing. There is one aspect of this that they handled badly. At the introduction of iOS 6 they touted the new Maps app as the greatest thing since sliced bread. That is the one thing they should have better prepared for. They oversold that product. A little more humility would have gone a long way towards managing expectations. I'm not saying the "cognoscenti" wouldn't have raised their voices in horror, but maybe the story would have made a little bit less noise. As is, Tim Cook's apology went a long way towards calming things down. Before long this story too will be forgotten, or at least it will fade in memory. The naysayers will have to come up with some new wrongdoing by Apple, but the iPhone 5 will continue to sell like hotcakes, and the public will continue to vote with their wallets.

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