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by Jehuda Saar
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Happens every time


​Precisely one month ago I wrote about one of my favourite Mac and iOS apps: Sparrow, one of the most elegant email applications I have ever had the pleasure of using. Little did I know that, as I was writing these words, the company behind this little gem, based in Paris, were heavily in discussion with Google about being acquired. Well, it finally happened. In essence Google are buying the company, which is another way to say they hired the "talent" this small company represented. The company has already advised that they will halt development of Sparrow (and we had eagerly been awaiting the iPad version, which now will never see the light of day) as they are joining Google to work on in-house (most likely email related) projects. So, yes, there is a chance we might see Sparrow elements appear in future Google products for Mac or iOS, but it is clear it will never be the same as getting exciting and innovative updates to the cool, zen in its simplicity, fresh look at email program that is Sparrow.

Here is a little spoof quickly created by someone who feels pretty much the same way I do with this little piece of breaking news.​

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